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Twitter is realtime and there are easily employable tactics to increase your reach and brand awareness. I have tested this business model and the results speak for themselves.
Using Social Media to Support Art, Travel and Events
2012
May
- Supporting World's Richest Tarpon Tournament to drive brand awarenes
- Coastal Cities Summit in St Petersburg - 86 tweets generated 705,309 impressions, reaching an audience of 28,570 followers within the past 24 hours.
March
- Organized Honda Grand Prix St Petersburg Social Media Efforts that produced 33mil brand impressions/43k views on Flickr in 7 days. This was viral - no ad budget.
Feb
- Tweeted visit to Pass-A-Grille and had over 1350 views of smartphone pics with 350 of one art gallery!
One image of a tagged pelican had over 300 views!
- Sarasota visit - Over 2200 views of tweets via smartphone pics!
- Greenpeace Rainbow Warrior - over 2300 views of tweeted pics!
- Roller Derby Girls match - over 500 views of tweeted pics by half-time!
2011
- Dali Museum's Get Social
- Tampa Heart
- Komen #the3day
- Surfers For Autism
- Roller Derby Girls match - over 500 views of tweeted pics by half-time!
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Social Media and Business
Integrated Marketing Approach: Social Media, Web and Offline
Presentations, Training or Walkabouts Available
Drives Eyeballs & Brand Awareness
- Why Should I Use Twitter? Simple. If your aren't using Twitter, then you are losing eyeballs & buzz!
- You must decide which social media channels to use and build a message plan
- Honda Grand Prix St Petersburg 2012 Social Media had 33mil brand impressions/43k views on Flickr in 7 days. Viral, & with no budget.
- Actually, Twitter works well in conjuction with other socail media channels.
- Over 690,000 views of my images on Flickr since July 2011
Quick Reads
Real World Examples
- Supporting World's Richest Tarpon Tournament
- Coastal Cities Summit in St Petersburg
- Organized Honda Grand Prix St Petersburg Social Media efforts
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