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Event Social Media by Robert Neff |
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LATEST: Team Leader for Gand Prix 2013's Social Media and Photography Pool. What Is Event Social Media?Using social media to cover an event in real-time is a fast and efficient method to share events or your travels. Value can be easily added by using a smart phone, laptop, ipad or any like device to distribute the event LIVE via Social Media apps. For example, you can reach your followers or new followers with Twitter, Facebook, Google+, Flickr, Foursquare, Yelp, Tumblr, etc. Also consider using an event-driven social media networks. There is not just one tool to use, so prioritize your time. What Kind of Events?These events can range from Grand Prix to Farmer's Markets to Art Walks to birthday party to vacations to walks on the beach and more. It doesn't have to be a designated event. This could just be one of your adventures or a walkabout. Share your experience with relevant content. How Is It used?If you are supporting an event, I recommend a plan that integrates your web site and both your online and offline marketing efforts. This is similar to professional coverage - you are reporting and covering the event with images and or video. Use your smart phone and a apply a description and use your social media channels to distribute the message using Social Media apps. This allows you to share the event in real time so people can participate from afar, later when time allows or when they hear about this! The images may be taken with a quality camera, however, they will need to be reviewed, resized and posted back at the house, pressroom, or any location. A smart phone can be used to add immediate value by uploading pics and video as the event unfolds. Using Social MediaYou are not limited to Twitter. I recommend using various social media outlets beforehand and during. What About Video?Video can also be shot with your smart phone and immediately uploaded OR it can be taken with a professional video camera and uploaded later. There is a risk of putting the video up ASAP is that it may not be edited. If you look at my video library, this is B-Roll, that is, unedited - one take video. This is what I call "impromptu" video - no retakes! This is an event decision on what to post and edit as this reflects the brand. Just a note...You are not limited to Twitter, but it does provide a quick means! You can tweet the message and picture, then cross-post to Facebook and other channels. When using Twitter, I recommend using a hashtag so the event can be easily searched. Need Help Using Social Media For Your Event? |
Social Media and BusinessIntegrated Marketing Approach: Social Media, Web and Offline Presentations, Training or Walkabouts Available Drives Eyeballs & Brand Awareness
Quick Reads
Real World Examples
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