Fifth World Art by Robert Neff
ebook - Reconnecting With Life by Robert Neff

ebook: Reconnecting with Life

Amazon Kindle, Barnes and Noble Nook, Google Books and iTunes and iBook

When I returned home to support my widowed mother's fight with breast cancer in 2002, I reevaluated my life's journey and direction. Read more...

7 Views of Downtown St. Petersburg

7 Views

Experience the seven views from walkabout photographer, Robert Neff as they offer unique views of St. Petersburg, Florida. The postcard set or prints make a wonderful gift for the home or office. Read more...

social media

Social Media Attracts Sponsors

by Robert Neff | 3 Mar 2014


Social Media's subtle impact is positioning the brand to attract sponsors. A solid digital strategy will make your event or show more attractive to sponsors. A solid digital strategy will also provide incremental ticket and merchandise sales as well as TV viewership and community outreach.

Perfect example is the Ellen Degeneres Oscars selfie.

Creating the buzz is essential. Photography, video,and relevant content should be used to drive engagment across all social media channels. Direct marketing and media channels should also leverage social media content.

CAUTION: Ticket sales may not be immediately measurable and is where old school marketers want to see an immediate ROI. Metrics provide measurable results that allow the digital strategy to be quickly adjusted.

I like this angle better "Live Life to Discover" in lobby tile @VinoyRen

Exceeding 151,000 views a month, Robert Neff is known for his walkabout photography, artistic perspective, weaving stories and conversations, sharing opinions, and covering adventures in food and travel and tourism.

This approach increases an event's brand awareness, ranging from NASA, Dine Tampa Bay, art events, sailing, command centers and much more.

  1. His reach spans Tampa bay, Florida, national and international boundaries.
  2. Priorities are:
  • Drive the brand objective
  • Coordinate brand strategy
  • Manage the messaging across all channels to be the central distribution
  • Determine where the customers are
  • Target market
  • Focus SEO and SEM
  • Provide and interpret metrics and adjust as needed

Case Study: Grand Opening: Space Shuttle Atlantis Exhibit at Kennedy Space Center

Space Shuttle Atlantis Exhibit at KSC Visitor's Complex

4-Day total - over 17,000 image views, Does not include Vine Videos

  1. Saturday: 4,868 image views
  2. Sunday: 3,612 image views
  3. Monday: 5,537 image views
  4. Tuesday: 3,194 image views
  5. This image went viral on Reddit
    • In 10 hours Saturday, 628 image views
    • On Sunday, 1.480 image views
    • Two Day total: 2,008 image views
   

Combined Online Views

2.2 Million for 2014 | 1.5 million for 2015

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